Oct 1, 2019

Why Should You Have Your Business on Instagram?

Social media is overwhelming. It is the most modern technique via which businesses are promoting their services all over the nation. Social media has changed the work structure of businesses and the way they present themselves in the market. Having social media accounts like Facebook, Instagram, and Twitter etc benefits your business a lot while driving everybody’s attention towards it.

Facebook is one of the most popular social media platforms today. However, Instagram is effectively growing constantly as a helping marketing tool for many businesses. If you want to expand your business operations, Instagram is the perfect social media tool to explore. With over 500 million users, Instagram is a self-serving advertising platform that promotes your business on a global level. As it has millions of users it is your perfect tool to popularize business operations. Here are some reasons as to why you should make an account on Instagram right away:

Higher conversion rates for sales
Since Instagram is a visually domineering platform it lets your brand speak for them. It cuts through the background noise and other clutter. Almost 80% of businesses are active on Instagram and posting daily to promote their operations all the time. Even consumers prefer to use Instagram these days. The users are more active on Instagram these days than on any other media platform. You should do the postings daily and use the popular hashtags with them to generate more awareness about the post.

Visual content attracts more audience
The audience wants to see more of visual content rather than a long written story over your product. Visual content including photos, videos, infographics etc attracts more audience and is often stimulating. 90% of data is easily circulated and transmitted to the brain. You have higher chances of getting noticed when your business account shows videos more than simple images or text. Through visual contents, you can easily represent your brand and popularize its products and services in a much better way. People want to see more of video representations because they find it easy to memorize and understand.

Instant responses
Instagram has an interactive, appealing and engaging audience who likes a post which seems attractive and shares it accordingly. It is the most interactive platform where individuals interact with one another in comments. They show their response on a specific post that makes it spontaneous. People will see your posts and respond back quickly on the same. Moreover, they can send you direct messages relating to the posts they like.

An authentic and reliable source
By posting content daily on your Instagram account you are showing yourself to your audience completely. When your audience knows you, they can trust you and your business. You can be more personable, authentic and relatable to your audience. Show your company, chairman and staff pictures, and behind-the-scenes, funny moments etc to make it interesting for the viewers who will see every upload of yours. Let them feel comfortable and personal with your approaches. They should feel that your company is authentic and trustworthy to work with.

Instagram is getting popular day by day. As it is growing daily, businesses have a golden opportunity to leave their footprints for their target audience which they can remember for years. Eleven pearl media, a digital marketing company has a social media marketing team that will handle your Instagram account and take your business to the next level.
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