Sep 30, 2019

Best Ways of Social Media Advertising for Ecommerce Business

Every new week there is an invention of new social media network. There are millions of active users present on the popular social platforms every second. Therefore, they are highly beneficial for social advertising. There is nothing like social advertising for growing your market reach in case of ecommerce business.

In 2019, there are many different social media platforms exist where you can start with advertising. The 4 top social networks for ecommerce advertising.

Social advertising with Facebook
Facebook is a universal social media platform. It has more than 2 billion monthly users, having capacity to reach virtually everyone. Facebook hosts over one quarter of the world’s population.

When we talk about ecommerce, Facebook is excellent at lead generation. The most common model to run advertisement on Facebook directly into a high-converting landing page with some variety of a lead magnet or bundle product.

The most common content examples for social media advertising campaigns are:

Ebooks.

Whitepapers.

Product coupons.

Limited-time offers.

Sitewide discounts.

Free shipping.

Giveaways.


Facebook also allows more advanced targeting compared to any other social advertising platform. Advertisers can actually target by location, interests, job description, past activity, and other criteria.

There are 3 parts to setting up and running a Facebook ad campaign, as follows:

Setting up your advertise
Setting up targeting, and
Setting up retargeting
Social advertising with Instagram
Engagement rate of Instagram is 58% more than Facebook’s rate and 2,000% higher than Twitter’s rate. Instagram boasts more than 500 million active users per month and commands the greatest audience engagement rates in all social media.

Instagram is owned by Facebook, and thus setting up Instagram ads is similar to setting up Facebook ads.

On an average, social advertising on Instagram costs are in the same as Facebook ads, which is at a cost of $5 per thousand impressions (CPM). While the price is similar, most statistics show that Instagram has much more engagement on their posts and ads compared to Facebook.

Social advertising with Twitter
Twitter is a worthwhile network for organic engagement. Brands need not pay in order to reach their followers and this enhances the value even when running paid ads. On an average, users of Twitter shop online 6.9x a month, whereas non-users shop online just 4.3x a month.

To set up in Twitter, there are different types of campaigns-

Promoted Tweets
Website Cards
Promoted Accounts
Promoted Trends
On an average, a thousand ad impressions on Twitter ads rate is between $9 and $11 whereas clicks cost around 25-30 cents each. Both optimized campaigns give similar levels of engagement.

Social advertising with Pinterest
Pinterest is a rising social platform. It is highly targeted towards women having 81% female user base. Having 175 million monthly users, it is also an incredibly active platform.

When you talk about Social advertising with Pinterest, you are just talking about promoted pins.

Advertising data is a little bit difficult to find with Pinterest. Ads were very costly at $30-40 per 1,000 impressions and they were only available to big brands. Today’s users are experiencing more affordable prices, with one user citing $5.30 and a CPC of $1.52 that would put Pinterest in other platform categories.

A properly selected and top online marketing agency can help you with all stages of your social advertising need.

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